Reports on mailings

All message reports are exported in .xlsx format (Excel spreadsheets), SMTP reports are exported in .csv format

In all of the following mailing reports, you can customize the filter by period:

• dashboards
• message reports → messages
• message reports → bounces
• message reports → complaints
• SMTP reports

By default, if there was any activity (sending, opening or clicking) with a message during the selected period - its statistics will be displayed in the reports.

If you are interested only in messages sent during the selected period and are not interested in opened or clicked messages with zero sends, you can disable their display in the interface via Settings → Mailings→ Email.

In the Reports menu tab, you will find the Dashboards section. In it, you can see all the metrics and indicators for email mailings. The report in dashboards can be grouped by scenario to analyse the totals for all messages that are configured within the same conversation. The table provides a large number of metrics such as: OR, CTR, CTOR and many others. The report with the necessary groupings and filters applied can be exported in .xlsx format with nesting preserved.

In message reports you can see summary statistics of sent mailings:

• number of sent messages;
• number of delivered messages (sent minus delivery errors);
• number of delivery errors;
• number of opens (total and unique);
• number of clicks (total and unique), i.e. clicks on links in the email;
• number of clicks, i.e. unique subscribers clicking on any link in any email;
• number of complaints, i.e. users marking an email as spam;
• number of unsubscribes.

Statistics can be shown separately for each channel of communication with users and for a selected period of time. By default, the report is shown for the last 30 days.

The displayed data can be grouped:

• by date;
• by day of the week (e.g. to check whether users open mailings at weekends);
• by month;
• by sending condition;
• by message;
• by mailing group, to which the sending took place;
• by tag
• by recipient's domain (the report will show all domains to which the message was sent)
• by sending domain (if the account has several sending domains configured).

When grouping by message, the list of sent mailings is displayed in the table. If you click on the subject of a message from the list, the details of the message with its statistics will be opened.

When grouping by message, the following metrics are displayed:

• message subject
• sending type, start of sending, last sent
• sent, delivered
• bounces
• opens, unique opens
• clicks, unique clicks, clicked
• complaints, unsubscribers
• utm_campaign, utm_content, utm_source, utm_medium

You can use filters to work with statistics:

• by channel - select the desired message channel;
• by the period - select the message sending period you are interested in. By default, if a message has been sent, clicked or opened at least once during the selected time period - it will appear in the list even if there were no sends of this message during this time period. You can hide the display of lines with zero sends via Settings → Mailings → Email;
• by tag - select tags attached to the message (messages with at least one of the selected tags attached will be displayed);
• by recipient's domain;
• by sending domain;
• by sending type;
• by segment - the messages whose recipients are contacts matching the selected segment will be displayed;
• by mailing group - the messages that were received by subscribers of at least one of the selected mailing groups will be displayed.

Note: only one segment can be selected in the segment filters. During recalculation, you cannot change already selected report filters: for example, you cannot select a different tag, mailing group, or period. Changing one segment to another during the recalculation process is allowed - it automatically interrupts the recalculation and starts it again for the new segment. Changing the grouping, pagination - you will start the recalculation again.

In enKod, tags can be added to both: messages and contacts. In the message reports, when grouping or filtering by tags, only tagging of messages is taken into account.

If you set both segment and mailing group filters at the same time, they will work through logical OR: you will find recipients who are either in the selected segment or in one of the selected mailing groups.

Data from the report can be exported, it is uploaded as a .xlsx file with the filters and grouping applied.

A bounce is a situation when a sent email cannot be delivered. Bounces are divided into two categories - hard bounce and soft bounce.

A “hard” (hard bounce) occurs when an email is sent to a non-existent mailbox. However, some hard bounces (about 1%) indicate other reasons for the inability of a mailbox to receive messages (e.g. no response to requests from mail servers in a given domain).

“Soft” (soft bounce) are delivery errors that occur temporarily and can be corrected. These are: - overflowing mailboxes; - blocked mailboxes; - other errors (non-standard server responses).

Statistics on both types of bounces are available. It can be viewed for a selected period and grouped:

• by date;
• by day of the week;
• by month;
• by sending condition;
• by message;
• by mailing group;
• by tag;
• by recipient domain;
• by sending domain.

You can use filters to work with statistics:

• by recipient domain;
• by sending conditions;
• by segment;
• by mailing group;
• by tag.

If you click on the data presented in the error types, the statistics details will open.

In the details you can see:

• emails that returned an error when sending,
• ID and subject of the message that returned an error,
• date and type of error,
• error code and description (response of the mail server when attempting to send).

Bounce statistics can be exported:

• from the reports window (with the filters and grouping applied) - data will be exported in .xlsx format
• from the detail window - data will be exported in .csv format

Read more about common delivery errors in this section of the knowledge base.

A complaint is technically a user clicking on the “This is spam” button in the mail interface when receiving an email mailings. A complaint about a mailer to an email provider is a signal that the company is sending messages without user consent. Sending emails to complainers' addresses increases the recipient's negativity and leads to deliverability problems up to blocking mailings. Therefore, enKod places the emails of users who complain about sent mailings on a local blacklist. Further sending of emails to them is restricted automatically.

A report on complaints is available in enKod. You can view it for a selected period and categorise it:

• by date;
• by day of the week;
• by month;
• by sending condition;
• by message;
• by mailing group;
• by tag;
• by domain.

You can use filters to work with statistics:

• by recipient's domain;
• by sending conditions;
• by segment;
• by mailing group;
• by tag.

Statistics on complaints can be exported. The data will be exported in .xlsx format with the filters and grouping applied.

If you use the SMTP functionality via the SMTP-gate or API-methods /smtp/{sendingDomain}/ and /smtp/messages/, then you can view the SMTP report in the Reports ➔ By SMTP and export it in .csv format.

To make the file easy to read, use any code editor or Excel. If you are using Excel, open the file as follows: Data ➔ Get data ➔ From a text/CSV file ➔ Set “File Source” to Unicode UTF-8, “Separator” to comma ➔ Load.

The report can be filtered and grouped by:

• period
• recipient domain
• sending domain

Each of the metrics in the table can be viewed in detail by clicking on a number. In this way you can find out, for example, to whom a message was not sent and for what reason.