Содержание
Monthly report to email
Under Settings → Account → Report to email you can sign up for a monthly report on key email marketing performance metrics for your enKod account.
Regular monitoring of these metrics is essential for informed decision making and strategic planning. Instead of diving into the routine of collecting data from individual reports in the platform, you get ready analytics directly to your email: to do this, check the “Subscribe to the monthly report” box (you can specify up to 5 addresses). Statistics for the previous month will be sent to the specified emails on the first day of the current month. You can unsubscribe from receiving the report via the unsubscribe button in the e-mail or via the settings in the interface.
Metrics Base Volume, Net Base Volume, Outflow and Retention are counted cumulatively at the moment of report generation. Other metrics (Delivery Rate, uOR, uCTR, etc.) are calculated as an average for the period.
Data on contact database and Email mailings
The report includes data for the last 12 months.
Please note that remote contacts are not counted in the report
- Base volume - total number of contacts in the base at the moment of report generation.
- Net base volume - the number of contacts in the base at the moment of report generation minus “inactive” contacts (churn).
- Outflow - number of contacts who unsubscribed from all mailing groups (and did not subscribe again during the month), complained or returned a hard delivery error for the month.
- Retention, % - Retention rate, ((CE - CN) / CS)) x 100, where:
- CE - number of contacts in the base at the end of the period (equal to the “net base volume” value at the time of report generation)
- CN - number of new contacts acquired during the period
- CS - number of contacts in the base at the beginning of the period (equal to the “net base volume” value at the beginning of the month)
- Delivery Rate, % - delivery rate, the ratio of delivered messages to sent messages (average for the period).
- uOR, % - ratio of unique opens to delivered messages (average for the period).
- uCTR, % - ratio of unique clicks to delivered messages (average for the period).
- uCTOR, % - ratio of unique clicks to unique opens (average for the period).
- Quality Score, % - quality of interaction with subscribers, ratio of the sum of complaints and unsubscribes to unique clicks (average for the period).
Data on Email mailings
- Metrics in this table are not linked to the whole database, but to a specific message.
- Unfixed number of rows, depends on how many messages were sent per month,
- Already deleted messages are taken into account, if they have been sent, they will be displayed with the name (without the name).
- Messages with 0 attempts at delivering for the reporting month are not displayed in the table.
- Messages in the table (rows) are grouped globally by type (one-time/automatic) and sorted within the groups by date of sending:
- 1 group (one-time): Instant, Scheduled
- within the group, messages are sorted by date of sending from the most recently sent to the most recently sent (relative to the day of report generation).
- Group 2: Scripted, Regular, API, Event, DOI
- inside the group messages are sorted by the date of last sending from the most recently sent to the most recently sent (relative to the day of report generation)
- ID - message identifier from the interface.
- Mail name - name of the message (may not coincide with the subject of the message).
- Delivery Rate, % - delivery rate, the ratio of delivered to sent ones in this email.
- uOR, % - ratio of unique opens to delivered opens in this email.
- uCTR, % - ratio of unique clicks to delivered in this email.
- uCTOR, % - ratio of unique clicks to unique opens in this email.
- Quality Score, % - quality of interaction with subscribers, the ratio of the sum of complaints and unsubscribes to unique clicks in this email.
- Churn - number of contacts who unsubscribed from all mailing groups, complained or returned a hard delivery error in this email.