Overview of tools and functions
In enKod you can work with:
- Contacts
- Messages
- Data tables
- Events on the site
- Products
- Pop-ups
- Recommendations
Contacts and segmentation
You can filter contacts using segmentation, as well as view their communication history, monitor contact events, contact data changes, and more. Contact parameters - custom fields - can be filled with any necessary information and later used in segmentation or personalisation of personalisation.
Messages and scripts
The following communication channels are available in enKod:
For messages available A/B testing, personalisation, substitution of products, recommendations, data from the tables, use of external content, promo codes, etc. Bulk, trigger, subscription confirmation and API messages are available.
The scenarios allow you to automate customer communication chains. They can be started by subscription, by action in a message, by change of customer data, by API. You can set up a script for regular events - reminders, abandoned mechanics, promotions or congratulations.
- Increase profits by sending triggered mailings in response to user actions
- Test marketing hypotheses, send customers the best options and increase their loyalty
- Monitor your email marketing performance with our easy-to-use reports
Before you start mailings, don't forget to warm up your domain as instructed by.
Integration of enKod with the website
Read about all integration methods and features in this section of the knowledge base.
Products
Upload product catalogue and use dynamic content methods to substitute products into emails.
Pop-ups
Install pop-ups
- Gather a base of subscribers, inform users and get feedback from them.
- Inform about promotions and sales
- Collect contacts through subscription forms
- Reduce bounce rate with flexible pop-up display conditions