Reports on mailings

All message reports are exported in .xlsx format (Excel spreadsheets), SMTP reports are exported in .csv format

In the Reports menu tab, you will find the Dashboards section. In it, you can see all the metrics and indicators for email mailings. The report in dashboards can be grouped by scenario to analyse the totals for all messages that are configured within the same conversation. The table provides a large number of metrics such as: OR, CTR, CTOR and many others. The report with the necessary groupings and filters applied can be exported in .xlsx format with nesting preserved.

In message reports you can see summary statistics of sent mailings:

• number of sent messages;
• number of delivered messages (sent minus delivery errors);
• number of delivery errors;
• number of opens (total and unique);
• number of clicks (total and unique), i.e. clicks on links in the email;
• number of clicks, i.e. unique subscribers clicking on any link in any email;
• number of complaints, i.e. users marking an email as spam;
• number of unsubscribes.

Statistics can be shown separately for each channel of communication with users and for a selected period of time.

The displayed data can be grouped:

• by date;
• by day of the week (e.g. to check whether users open mailings at weekends);
• by month;
• by sending condition;
• by message;
• by mailing group, to which the sending took place;
• by tag
• by recipient's domain (the report will show all domains to which the message was sent)
• by sending domain (if the account has several sending domains configured).

When grouping by message, the list of sent mailings is displayed in the table. If you click on the subject of a message from the list, the details of the message with its statistics will be opened.

When grouping by message, the following metrics are displayed:

• message subject
• sending type, start of sending, last sent
• sent, delivered
• bounces
• opens, unique opens
• clicks, unique clicks, clicked
• complaints, unsubscribers
• utm_campaign, utm_content, utm_source, utm_medium

You can use filters to work with statistics:

• by channel;
• by the period;
• by tag;
• by recipient's domain;
• by sending domain;
• by sending type;
• by segment;
• by mailing group.

In enKod, tags can be added to both: messages and contacts. In the message reports, when grouping or filtering by tags, only tagging of messages is taken into account.

Data from the report can be exported, it is uploaded as a .xlsx file with the filters and grouping applied.

A bounce is a situation when a sent email cannot be delivered. Bounces are divided into two categories - hard bounce and soft bounce.

A “hard” (hard bounce) occurs when an email is sent to a non-existent mailbox. However, some hard bounces (about 1%) indicate other reasons for the inability of a mailbox to receive messages (e.g. no response to requests from mail servers in a given domain).

“Soft” (soft bounce) are delivery errors that occur temporarily and can be corrected. These are: - overflowing mailboxes; - blocked mailboxes; - other errors (non-standard server responses).

Statistics on both types of bounces are available. It can be viewed for a selected period and grouped:

• by date;
• by day of the week;
• by month;
• by sending condition;
• by message;
• by mailing group;
• by tag;
• by recipient domain;
• by sending domain.

You can use filters to work with statistics:

• by recipient domain;
• by sending conditions;
• by segment;
• by mailing group;
• by tag.

If you click on the data presented in the error types, the statistics details will open.

In the details you can see:

• emails that returned an error when sending,
• ID and subject of the message that returned an error,
• date and type of error,
• error code and description (response of the mail server when attempting to send).

Bounce statistics can be exported:

• from the reports window (with the filters and grouping applied) - data will be exported in .xlsx format
• from the detail window - data will be exported in .csv format

Read more about common delivery errors in this section of the knowledge base.

A complaint is technically a user clicking on the “This is spam” button in the mail interface when receiving an email mailings. A complaint about a mailer to an email provider is a signal that the company is sending messages without user consent. Sending emails to complainers' addresses increases the recipient's negativity and leads to deliverability problems up to blocking mailings. Therefore, enKod places the emails of users who complain about sent mailings on a local blacklist. Further sending of emails to them is restricted automatically.

A report on complaints is available in enKod. You can view it for a selected period and categorise it:

• by date;
• by day of the week;
• by month;
• by sending condition;
• by message;
• by mailing group;
• by tag;
• by domain.

You can use filters to work with statistics:

• by recipient's domain;
• by sending conditions;
• by segment;
• by mailing group;
• by tag.

Statistics on complaints can be exported. The data will be exported in .xlsx format with the filters and grouping applied.

If you use the SMTP functionality via the SMTP-gate or API-methods /smtp/{sendingDomain}/ and /smtp/messages/, then you can view the SMTP report in the Reports ➔ By SMTP and export it in .csv format.

To make the file easy to read, use any code editor or Excel. If you are using Excel, open the file as follows: Data ➔ Get data ➔ From a text/CSV file ➔ Set “File Source” to Unicode UTF-8, “Separator” to comma ➔ Load.

The report can be filtered and grouped by:

• period
• recipient domain
• sending domain

Each of the metrics in the table can be viewed in detail by clicking on a number. In this way you can find out, for example, to whom a message was not sent and for what reason.