Reports on mailings
All reports in enKod, except the dashboard, are exported in .csv format. To make the file easy to read, use any code editor or Excel. If you are using Excel, open the file as follows: Data ➔ Get data ➔ From a text/CSV file ➔ Set “File Source” to Unicode UTF-8, “Separator” to comma ➔ Load.
Dashboards
In the Reports menu tab, you will find the Dashboards section. In it, you can see all the metrics and indicators for email newsletters. The report in dashboards can be grouped by scenario to analyse the totals for all messages that are configured within the same conversation. The table provides a large number of metrics such as: OR, CTR, CTOR and many others. The report with the necessary groupings and filters applied can be exported in .xlsx format with nesting preserved.
Please note that the dashboard and message statistics may differ because the dashboards do not include messages deleted from the platform.
Message reports
In message reports you can see summary statistics of sent mailings:
- number of sent messages;
- number of delivered messages (sent minus delivery errors);
- number of delivery errors;
- number of opens (total and unique);
- number of clicks (total and unique), i.e. clicks on links in the email;
- number of clicks, i.e. unique subscribers clicking on any link in any email;
- number of complaints, i.e. users marking an email as spam;
- number of unsubscribes.
Statistics can be shown separately for each channel of communication with users and for a selected period of time. time period.
Clicks on the unsubscribe link are not counted in the click statistics.
The displayed data can be grouped:
- by date;
- by day of the week (e.g. to check whether users open newsletters at weekends);
- by month;
- by sending condition;
- by message;
- by mailing group, to which the sending took place;
- by tag
- by recipient's domain (the report will show all domains to which the message was sent)
- by sending domain (if the account has several sending domains configured).
When grouping by message, the list of sent mailings is displayed in the table. If you click on the subject of a message from the list, the details of the message with its statistics will be opened.
You can use filters to work with statistics:
- by recipient's domain;
- by message type;
- by segment;
- by mailing group.
Data from the report can be exported, it is uploaded as a .csv file with the filters and grouping applied.
Reports on delivery errors
A delivery error is a situation when a sent email cannot be delivered. Errors are divided into two categories - hard bounce and soft bounce.
A “hard” error (hard bounce) occurs when an email is sent to a non-existent mailbox. However, some hard bounces (about 1%) indicate other reasons for the inability of a mailbox to receive messages (e.g. no response to requests from mail servers in a given domain).
“Soft” (soft bounce) are delivery errors that occur temporarily and can be corrected. These are: - overflowing mailboxes; - blocked mailboxes; - other errors (non-standard server responses).
After receiving three soft errors in a row, we unsubscribe a contact from all mailing groups he/she is subscribed to. This is to minimise the chance of getting a hard error. The contact still remains in the service, but will not receive emails until he/she subscribes to a mailing group again.
Statistics on both types of delivery errors are available. It can be viewed for a selected period and grouped:
- by date;
- by day of the week;
- by month;
- by sending condition;
- by message;
- by mailing group;
- by tag;
- by recipient domain;
- by sending domain.
You can use filters to work with statistics:
- by recipient domain;
- by sending conditions;
- by segment;
- by mailing group;
- by tag.
If you click on the data presented in the error types, the statistics details will open.
In the details you can see:
- emails that returned an error when sending,
- ID and subject of the message that returned an error,
- date and type of error,
- error code and description (response of the mail server when attempting to send).
Error statistics can be exported both from the reports window and from the detail window. The data will be exported in csv format with the filters and grouping applied.
Complaints reports
A complaint is technically a user clicking on the “This is spam” button in the mail interface when receiving an email newsletter. A complaint about a mailer to an email provider is a signal that the company is sending messages without user consent. Sending emails to complainers' addresses increases the recipient's negativity and leads to deliverability problems up to blocking mailings. Therefore, enKod places the emails of users who complain about sent mailings on a local blacklist. Further sending of emails to them is restricted automatically.
A report on complaints is available in enKod. You can view it for a selected period and categorise it:
- by date;
- by day of the week;
- by month;
- by sending condition;
- by message;
- by mailing group;
- by tag;
- by domain.
You can use filters to work with statistics:
- by recipient's domain;
- by sending conditions;
- by segment;
- by mailing group;
- by tag.
Statistics on complaints can be exported. The data will be exported in csv format with the filters and grouping applied.
By SMTP
If you use the SMTP functionality via the SMTP-gate or API-methods /smtp/{sendingDomain}/ и /smtp/messages/, then you can view the SMTP report in the Reports ➔ By SMTP.
If you don't see the report in question - contact your account manager to connect.
The report can be filtered and grouped by:
- period
- recipient domain
- sending domain
Each of the metrics in the table can be viewed in detail by clicking on a number. In this way you can find out, for example, to whom a message was not sent and for what reason.