Pop-Up Reports
General reports
This section presents summary statistics for all windows for the selected time period in tabular form.
Filtering and sorting of indicators can be performed by the following parameters:
- period
- device type
- window type
The statistics can be exported and will be uploaded as a .csv file with the filters and grouping applied. To make the file easy to read, use any code editor or Excel. If you are using Excel, open the file as follows: Data ➔ Get data ➔ From a text/CSV file ➔ Set “File Source” to Unicode UTF-8, “Separator” to comma ➔ Load.
Window reports
Go to the window details by clicking on the pop-up in the list. The “Statistics” section provides a report on the selected pop-up.
The window data is displayed in the form of a table with the main indicators:
- number of visitors on the site
- number of displayed windows
- number of closed windows
- number of conversions (from the number of displays)
Conversion
In pop-up reports, conversion depends on the type of pop-up and can be defined differently:
- informative: conversion is clicks on buttons in a pop-up with the exception of the close button
- collecting: conversion is the number of events in which the contact left his data in the pop-up
Note that the number of impressions will not always be equal to the sum of conversions and closures, as the user may close the pop-up not by clicking the button, but by closing the browser tab or the browser itself.