WhatsApp Business API. Navigation
User Manual
Detailed instructions on how to connect WABA and create WhatsApp messages:
Required WABA accounts:
- WhatsApp Business Manager - your Meta business account. Here you can track the status of your phone number and file appeals
- 360dialog - WhatsApp official provider account]]. Here you can track the statuses of your templates and mailings statistics
- enKod - Here you can create WhatsApp messages and chat with customers in the WhatsApp Dialogs section
Migration to enKod from an alternative system
You can make a move to enKod from another system that provides WABA services.
In case your current system uses 360dialog as a WhatsApp provider, you need to use the instructions at the following link.
If the system does not use 360dialog or is a provider itself, use these instructions.
For either migration option, the following rules apply:
- you will need rights to your phone number (the ability to receive SMS on it) and access to your Meta business account (in case of migration from a service that uses 360dialog, you will additionally need access to your personal 360dialog account)
- only name, rating, limits and message templates with high quality rating will be migrated (migrating templates from 360dialog account to enKod interface will require additional intervention from our side and may take time)
There are cases when a number cannot be migrated due to technical or other reasons. To check the availability of the migration please contact your personal manager.
Please note that the migration will migrate all numbers linked to this WhatsApp Business account. You can't migrate just one number out of several. If you need to migrate one of the numbers, you will need to unlink it from your current business account and link it to another one.
Secrets of successful WA-mailing
- Use only your own number bases, don't waste money;
- Segment your audience (for example, with RFM-analysis) and send only relevant and personalized offers;
- Make the beginning of each message catchy - one that makes a person want to open the mailing. Remember that the recipient only sees the very beginning of the message in notifications.
- Add buttons to your messages - don't force the recipient to send numbers or whole phrases in response;
- Write short messages to fit on the screen (up to 500 characters) - this increases conversion in response;
- Send mailings no more than 2-3 times a week, don't bore your audience;
- Use re-touches: send additional messages to those who did not respond to your mailing;
- Constantly test, analyze and improve your mailings.