Pop-ups

This section contains all the pop-ups you have. You can view them by activity status. Active - these are the popups that are currently being shown to users. Inactive are the ones you have created but are not using yet, or have used them before. Drafts are needed mainly for test popups, for example, for design experiments. Split tests - windows with tests in any status other than draft.

On this tab, you can activate/deactivate, copy, edit or delete a pop-up.

By clicking on the create window button you are taken to the wizard for setting up the pop-up.

The first step is to specify the name of the pop-up and select its type. Collecting pop-ups are used for lead generation; they contain a form to capture the user’s email or phone number. Informing ─ to tell the latest news, inform about new products, promotions, favorable delivery conditions, or simply wish you a good day. They don't have a form to capture an email.

Next, select a pop-up template. Templates are filtered by location type. Here you can also choose from previously created or downloaded templates.

At the “Appearance” step, configure the main text of the template and buttons. For a collecting pop-up, specify what action should happen after the user leaves data in the window: closing the window, clicking on a link, or showing a thank you page.

You can set up an additional pop-up that will thank your subscriber and show him the right path. For example, it will give a hint to check your email and find a confirmation letter. This “thank you” page will have the same style as the main window.

Additionally it is necessary to configure:

• Basic fields - to collect email, phone number or name
• Additional fields (not available for all templates) - specify the type of field and choose where to record the collected information
• Colour scheme (unique for each template)

At the same step, you can see how the pop-up will look on a computer screen or mobile device.

For each template with data fields, you can select a maximum of one field type:

*One choice. Up to three answer options (minimum 2, maximum 3). You can write the answer in a data field of type “Text” * Text - write the answer in the “Text” data field * Date - record the answer in a data field of the “Date” type. Can be used for birthday * Checkbox - write the answer in a data field of the “Boolean” type * Number - write the answer in a data field of the “Number” type

In addition to using ready-made templates, you can customize the template for yourself. Custom templates are available in the “Custom” section after selecting the pop-up type. We currently have three customizable collecting templates (two standard ones and a wheel of fortune) and one standard customizable informative pop-up.

The difference between a customisable pop-up and a pop-up with a ready-made design is that for a customisable one you can set:

• colours of all elements
• rounding of all elements
• image

Only for customizable collecting pop-ups you can optionally define hidden fields.

These can be used to identify all contacts signed from a specific pop-up or a specific split test version. In the process, the contacts can be segmented by the values written to these fields.

The principle of their operation is as follows:

• the value of such a field will be assigned to a contact that has signed up from a pop-up
• for split tests you can set different values of the same hidden field for each of the versions
• this field will not be displayed in the pop-up itself on the website or in the details of the pop-up in the enKod platform.
• up to 5 hidden fields can be added to one pop-up
• changes of hidden field values will be displayed in contact card events: “Give the info” and “Changing сustom field”.

Otherwise, the customisation of such a window is the same as the regular ones. You can choose this option to create a pop-up for your site and design system.

After customising the look of the pop-up, proceed to the next step.

At the “Display settings” step, specify the following:

• Show a link to the personal data processing policy in the pop-up - according to the Federal Law №152-FZ “On Personal Data”, you must tell your future subscriber about the purpose of collecting, processing, storing, accounting of his/her personal data before collecting them. You can place the policy in the footer of your website. But at the moment of subscription via pop-up, adding a link to the policy will be more convenient and transparent for the subscriber. You can find out how to add a link in account settings.
• Close window by clicking on external area - if ticked, the user will be able to close the window by clicking on the external area. If unchecked, the window can only be closed by a cross.
• Hide window when inactive for a specified time - if the pop-up window is ignored by the visitor, it can stay until closed or disappear after some time that can be configured (from 5 to 60 seconds).
• Show pop-up on every page refresh - you can optionally select this setting if you need to show the same pop-up multiple times per session, but be careful with this because it can cause a negative reaction from the user.

The final step is to set the conditions for showing the pop-up. Here you can select segments, to which the window will be shown, as well as assign the pop-up to them mailing groups, to which you want the user to subscribe.

Click on the “Activate” button to start the window display, or select “Save as Draft” to return to it later.

When setting up a collecting type of windows you can conduct a split test and determine which of the versions of design, content, location brings more conversions. To set up a split test, you need to click on the corresponding button on the first or second step of window creation.

You'll have the option to select a “B window” for which the template, actions, and content are similarly customised. In the “Actions” and “Window Editor” step, all the steps are similar to setting up a regular popup. And then an additional step is added - “Split Test”.

On the “Split Test” step you need to choose the test period (from 1 to 40 days) and what will happen after the test is over: whether to automatically show the winning version of the window or not.

In order to disable the display of pop-ups for customers who accessed the site from an email message, you need to add the URL parameter eksubsemail to the links in the email, in the value of which pass the recipient's email using the personalisation tag {{user_guide:enpop:windows:subscriber_email}}. More details in this section of the manual.